Privacy policy

Last updated: April 13, 2026

Lemario operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lemario is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Advertising and Remarketing (Google Ads)

We use Google Ads, an advertising service provided by Google LLC, 
to promote our products on Google Search, YouTube, and websites 
in the Google Display Network. Google Ads may set cookies on your 
device (such as _gcl_au, _gcl_aw, and _gac_*) to:

— Measure the performance of our advertising campaigns
— Attribute conversions (such as purchases) to the specific ads 
  you clicked on
— Show you retargeting advertisements after you visit lemario.com

We also use Google Analytics (GA4), also provided by Google LLC, 
to understand how visitors interact with our website. Google 
Analytics may set cookies (such as _ga and _ga_*) to collect 
information about your browsing behavior on our site, including 
pages visited, time spent, and referring URLs. This data helps 
us improve our products and services and may be used to build 
audiences for remarketing.

Google processes this data as an independent controller under 
its own Privacy Policy, available at policies.google.com/privacy. 
For more information on how Google uses data from sites and apps 
that use its services, visit google.com/policies/privacy/partners.

How to opt out of Google Ads and Analytics

You can opt out of Google's personalized advertising at any time by:

— Visiting Google Ads Settings at adssettings.google.com and 
  turning off "Personalized ads"
— Disabling advertising cookies in our cookie banner (accessible 
  from the "Manage cookie preferences" link in our footer)
— Installing the Google Analytics Opt-out browser add-on, 
  available at tools.google.com/dlpage/gaoptout
— Using browser privacy tools or extensions (such as Privacy 
  Badger, Ghostery, or uBlock Origin)

Opting out will not stop all advertising — you will still see 
ads on Google services and partner sites, but they will not 
be personalized based on your browsing activity on lemario.com.

Your California Privacy Rights (CCPA / CPRA)

If you are a resident of California, the California Consumer 
Privacy Act (CCPA), as amended by the California Privacy Rights 
Act (CPRA), gives you specific rights regarding your personal 
information. This section describes those rights and how to 
exercise them.

Categories of personal information we collect

In the preceding 12 months, we have collected the following 
categories of personal information from California residents:

— Identifiers: name, email address, shipping and billing address, 
  phone number, IP address, device identifiers, and account 
  credentials.
— Commercial information: products purchased, products viewed, 
  order history, cart activity.
— Internet or network activity: browsing behavior on our site, 
  referring URLs, search terms, pages visited, time spent.
— Geolocation data: approximate location derived from your IP address.
— Inferences: preferences and characteristics inferred from your 
  browsing and purchase history for personalization and marketing.

We do not knowingly collect "sensitive personal information" as 
defined by the CPRA (such as precise geolocation, racial or ethnic 
origin, or biometric data).

Sources of personal information

We collect this information from three sources:
— Directly from you when you place an order, create an account, 
  sign up for our newsletter, or contact customer support.
— Automatically from your device when you browse our site, via 
  cookies, pixels, and similar technologies.
— From third-party service providers that help us operate our 
  business (Shopify, Google, and payment processors).

Business purposes for which we use your information

We use personal information for the following business purposes:
— Processing and fulfilling your orders
— Providing customer service and responding to your requests
— Preventing fraud and securing our website
— Marketing and advertising, including personalized advertising
— Analyzing and improving our website and products
— Complying with legal obligations

Sharing of personal information

We do not sell your personal information for money. However, 
under the CPRA definition, the use of third-party advertising 
cookies (such as those from Google Ads) to show you targeted 
advertisements on other websites may be considered "sharing" 
of personal information for cross-context behavioral advertising.

The categories of personal information we share for cross-context 
behavioral advertising include: identifiers, internet activity, 
and commercial information. The recipients of this information 
include Google (Google Ads, Google Analytics).

Retention of personal information

We retain your personal information for as long as necessary to 
fulfill the purposes described above, unless a longer retention 
period is required by law. Order and billing records are retained 
for 7 years for tax and accounting purposes. Marketing preferences 
are retained until you unsubscribe or request deletion.

Your rights under CCPA / CPRA

As a California resident, you have the following rights:

— Right to know what personal information we have collected, 
  used, shared, or sold about you.
— Right to access a copy of the specific pieces of personal 
  information we hold about you, in a portable format.
— Right to delete the personal information we have collected 
  from you, subject to certain exceptions.
— Right to correct inaccurate personal information we hold about you.
— Right to opt out of the sale or sharing of your personal 
  information for cross-context behavioral advertising.
— Right to limit the use and disclosure of sensitive personal 
  information (we do not knowingly collect sensitive PI, so 
  this right applies only to the extent any is inadvertently 
  collected).
— Right to non-discrimination — we will not deny you goods or 
  services, charge you different prices, or provide a lower 
  quality of service because you exercised your privacy rights.

How to exercise your rights

You can exercise your CCPA / CPRA rights by:

— Emailing us at support@lemario.com with the subject line 
  "CCPA Request" and a description of which right you wish to 
  exercise.
— Calling us at +1 505 207 3307 during our business hours 
  (Monday to Friday, 9 AM – 5 PM EST).

To protect your information, we will verify your identity before 
processing access, deletion, or correction requests. Verification 
may require you to confirm details already on file (such as your 
order history or the email address associated with your account). 
We will respond to verifiable requests within 45 calendar days, 
with a possible 45-day extension if reasonably necessary, and we 
will notify you of any extension.

You may also designate an authorized agent to submit a request 
on your behalf. We will require written proof of the agent's 
authority and may still require you to verify your identity 
directly.

How to opt out of sale / sharing

To opt out of the sharing of your personal information for 
advertising purposes, you can:

— Click "Manage cookie preferences" in the cookie banner on our 
  site, or at any time via the cookie preferences link in our 
  footer.
— Email us at support@lemario.com with the subject line 
  "Do Not Sell or Share My Personal Information".
— Enable the Global Privacy Control (GPC) signal in your browser 
  — we honor this signal as a valid opt-out request under CPRA.

Once you opt out, we will stop sharing your personal information 
for cross-context behavioral advertising within 15 business days. 
Please note that opting out will not stop all advertising — you 
will still see ads, but they will not be personalized based on 
your browsing activity.

Minors under 16

We do not knowingly sell or share the personal information of 
consumers under 16 years of age without affirmative authorization. 
If you believe we have collected information from a minor, please 
contact us at support@lemario.com so we can delete it.

Updates to this section

We may update this California privacy rights section from time 
to time. The "Last updated" date at the top of this Privacy Policy 
reflects the date of the most recent changes. Material changes 
affecting California residents will be communicated by email or 
by a prominent notice on our website at least 15 days before 
the changes take effect.

Contact Information

Store Name: Lemario
Address: 2309 Parkwest Dr NW, Albuquerque, NM 87120, United States

Email: support@lemario.com

Phone: +1 505 207 3307

Customer Service Hours: Monday to Friday: 9:00 AM – 5:00 PM (EST)

We will respond your email within 24 hrs (Mon–Fri) — weekend messages answered Monday.